Ben & Jerry's Activation

Brand activation

Ben & Jerry's Activation

Overview

The Osmand Signs team was tasked with creating a statement piece for an interactive activation for everyone's favourite icecream….BEN AND JERRY'S

Discipline Brand activation
Studio Auckland, NZ

The work

After several brainstorming sessions and concept development workshops, production began on this larger-than-life ice cream tub.

Constructed from solid polystyrene, the structure provided the strength and rigidity needed to withstand outdoor conditions in all weather.

With people queuing for hundreds of metres to get their hands on the new Chocolate Chip Cookie Dough ice cream and a delighted client thrilled with the result, it was clear the activation was a huge success for the brand.